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COVID-19 has spread worldwide. It has consequences in every way. No medication or treatment options have been found yet. This is likely to be the case for a while. People are staying in their homes as part of social distancing. In such a situation, finding new customers is absolutely impossible for businesses. In such a complex situation, it is important to understand clearly how marketing strategies can be implemented.
Given the current state of the world, who can tell what will happen next? Nobody can. The biggest news in the world is still the virus spreading like wildfire. It is an unquestionable threat to all kinds of business enterprises. But even in this tense situation, taking precautions after discussing with your digital marketing team can help to maintain the business smoothly like before. There are a few things your company can consider in a difficult period like this.
As the number of COVID-19 infected cases rises over 2,500 the business community stands fear-struck. The illiquid Indian market has now been further pushed back into a cash crunch situation. Indian startups are the worst hit due to this crisis. Investors seem wary to invest in Indian startups during this period of lockdown. An article by Techcrunch showed that Indian startups are failing to accumulate funds. The first two months found Indian startups gather around 4 billion dollars, which has fallen to 496 million dollars in March.
Recent studies show that close to half of brands do not have a clear marketing strategy. It has also been seen that some brands do not utilize it adequately. How can you achieve your desired success without a clear plan? It is imperative to first put aside all thoughts of what is to come. Then create a marketing strategy that will be effective to achieve what you are looking for.
The weekends don’t feel the same and nature looks different. Be it little or big, everything seems to have changed. In this period of lock-down, the working population has experienced the concept of ‘work from home’. Many cherish this modern work experience, while others are still figuring things out. COVID-19 lock-down has propelled several to take up their old hobbies, spend time with their families and rest their souls like never before. However, a majority has also expressed boredom while being stuck at home.
A global crisis has emerged due to the spread of an incurable virus. As of 3 April, COVID-19 has taken over 55,000 lives and shattered all the economies worldwide. Companies which were concerned only about innovation-led competition, now face a challenge of survival.
The new strain of coronavirus which was found in the month of December in 2019 has been called novel COVID-19 and its exact source of origin still remains unknown. However, the rampant spread of the virus has led to the expansion of several sources of information. Since the advent of social media, people have casually or sometimes sincerely relied upon the information that travels through the social media networks. Now, the world struggles to control this pandemic while major countries across the globe remain under severe lockdowns.
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